This week marks the first anniversary of the adoption of the Sustainable Development Goals, signed by 193 world leaders on 25th September 2015 at the UN General Assembly. In the 7 days following, news of these Global Goals reached 40% of the world’s population, around 3 billion people.
In order to keep up momentum and ensure all 17 Goals are achieved, this year the UN and partners from around the world are launching #GlobalGoals Week – an annual week of action, awareness and accountability for Sustainable Development. At the centre of this week will be ‘SDG Year 1’, a special session at the UNGA Opening which will call on all world leaders to implement the Sustainable Development Goals by 2030 and mark progress in 2016.
It will include films, produced by Richard Curtis – writer, film-maker, SDG Advocate and founder of Project Everyone, a not for profit organisation that launched the Global Goals campaign. The campaign aims to bring together a powerful coalition of politics, civil society, business, and celebrities, to sustain awareness of the Global Goals to accelerate the creation of a fairer world by 2030, where extreme poverty has been eradicated, climate change is properly addressed and injustice and inequality are unacceptable.
One of the films by Richard Curtis is titled “PLAN”. The idea behind the film is simple – since 193 countries have made a plan, everyone should know there is a plan in place – a plan for the planet and a plan for the people on the planet. The film is a crazy mash up of the A Team, Star Wars, Men in Black, Bollywood film Humpty Sharma Ki Dulhania (courtesy of Reliance Entertainment and Dharma Productions) and many others.
The film is available online and will be showcased at high profile events including the Social Good Summit.
The film begins with animated characters to film stars looking perplexed asking the genera question…what is the plan? In this segment, the film features a clip of Alia Bhatt and Varun Dhawan from Dharma Productions‘ Humpty Sharma Ki Dulhania, with Alia simply asking Varun Plan?
The film cuts to scenes where stars and animated characters announce that they have a plan.
Then the film cuts to introducing the Sustainable Development Goals and what could be achieved if we met the Global Goals by 2030.
Then we see various actors and characters, including a scene from Humpty Sharma Ki Dulhania, where they excitedly announce how they have the perfect plan!
As part of #GlobalGoals Week and in the year Girl Power went Global, the messages from people around the world inspired by the film #WhatIReallyReallyWant, will be brought to New York City as world leaders gather. Issues like quality education, an end to violence, an end to child marriage and equal pay for equal work need to be top of every governments’ agenda in order to give the Goals the best possible start. With 110 million views, 40 million impressions on Twitter and global media coverage, directed by MJ Delaney, supported by original Spice Girl, Victoria Beckham and Mel C, and featuring artists from around the world including Gigi Lamayne and Monoea from South Africa, Seyi Shay from Nigeria, Bollywood actress Jacqueline Fernandez from Sri Lanka, M.O from the UK, Taylor Hatala from Canada and Larsen Thompson from the USA, the film received an overwhelming response on social media with people from all over the world sharing images of what they really want for girls and women. These messages will be brought to New York on a Global Girls bus with performers from the video and influential women at key events and moments throughout the week.
The Global Goals Campaign – India set out to raise awareness of the Global Goals to over 1.2bn people in India. It launched in 2015 with the support of corporate partners such as Tata and Reliance Group, media outlets such as Reliance 92.7 BIG FM and Hello India Magazine, NGOs such as Magic Bus and Akshaya Patra and celebrities such as Akshay Kumar, Hrithik Roshan, Aamir Khan, Katrina Kaif and Jacqueline Fernandez. A specific India plan is also in place for The Worlds Largest Lesson initiative, which sets out to raise awareness of the Global Goals amongst children and youth. In India it is powered by India partner GEMS Education, the world’s largest K-12 private education provider and supported by ambassador Bollywood Actress Sonam Kapoor.
You can watch the short film here:
Global Goals channel: https://www.youtube.com/channel/UCRfuAYy7MesZmgOi1Ezy0ng
SDG Year 1 key achievements
• Over 50 countries have already integrated these new Goals into their national planning – and 22 presented their plans in detail at the High Level Political Forum.
• At the Paris climate conference in December 2015, 195 countries adopted the first-ever universal, legally binding global climate deal – which has now been officially ratified by 27 countries.
• Great strides are being made towards making child marriage a thing of the past – with Gambia, Zimbabwe, Tanzania declaring it illegal.
• The Global Fund is about to announce substantial replenishment in the fight against AIDS, tuberculosis and malaria. This money is expected to save an extra 8 million lives – and this comes at the same time as the announcement that Sri Lanka has become totally malaria free.
• And to chart and analyse the progress on the Goals an Interactive Executive Agency has been created to accelerate the collection and dissemination of quality Data about all 17 of the SDGs.
• The United Nations is engaging one million people to be activated so that they are in a position to promote the SDGs, and through them, two billion people to know about them and appreciate their significance all by the end of 2017.
• The agenda encourages all stakeholders to be accountable for their actions in relation to the Agenda, and all people everywhere to call stakeholders to account.
• Activities underway on climate change, risk reduction, humanitarian action, mass migration, women’s empowerment, involvement of less-able people and financing for development all connect into the 2030 Agenda. It has an explicit commitment to ensuring that the people hardest to reach can access essential services and that planetary renewal focus on the most essential actions needed.
About Project Everyone and the Global Goals campaign
Project Everyone was devised by filmmaker and campaigner, Richard Curtis and founded Gail Gallie and Kate Garvey to make the Global Goals famous, so that they stand the greatest chance of being achieved.
In order to achieve the enormous reach over the 7 days following the agreement of the Goals, success was driven by: creation of the logo and icons for the Goals in partnership with Jakob Trollback, texts sent to 925 million people, radio programmes in 75 countries on 700 stations, millions of school children in 160 countries receiving a lesson on the goals and why they matter, a 1-hour TV programme shown in over 150 countries, homepage takeovers of Google, YouTube, Baidu, MSN, Bing and many others and significant advertising presence with 140,000 poster sites around the world, and a film shown in cinemas in 35 countries.
In July 2016 Project Everyone focused on Girls and Women because Goals Progress equals Girls Progress. 20 years on, it released a remake of the Spice Girls’ Wannabe video, featuring artists from India, Nigeria, South Africa, UK, USA and Canada, to tell world leaders what girls and women really really want in 2016 to achieve the Global Goals. in partnership with Getty Images and SAWA, the global cinema advertising association,“#WhatIReallyReallyWant” is playing in cinemas around the world and has been viewed online 110 million times.MJ Delaney of Moxie Pictures directed the remake and with artists from around the world including Gigi Lamayne and Moneoa from South Africa, Seyi Shay from Nigeria, Bollywood actress Jacqueline Fernandez from Sri Lanka, M.O from the UK, Taylor Hatala from Canada and Larsen Thompson from the USA.
Project Everyone partners include: Getty Images, SAWA, Aviva, Pearson, Gates Foundation, GSMA
About the UNDP Partners
UNDP partners with people at all levels of society to help build nations that can withstand crisis, and drive and sustain the kind of growth that improves the quality of life for everyone. On the ground in nearly 170 countries and territories, we offer global perspective and local insight to help empower lives and build resilient nations.
About the UN SDG Action Campaign
The UN SDG Action Campaign (formerly known as the UN Millennium Campaign), is a special initiative of UN Secretary-General, Ban Ki-moon and is a universal entry point for citizens to interact with the Sustainable Development Goals (SDGs) and support efforts to implement them. In October 2015, the UN Secretary General sanctioned the new mandate of the Campaign till 2030 with a mission to contribute to SDG achievement by building and maintaining political will for the Goals, as well as by encouraging and supporting multi-stakeholder engagement in the implementation of Agenda 2030.
The Campaign’s flagship initiatives include; the MY World project which has to date gathered the voices of over 10 million people giving them a platform to express to world leaders what they want for their future and a series of creative data, exhibition and storytelling initiatives such as the UN Virtual Reality film series and the Humans of MY World community journalism project, which seek to tell the real life stories behind MY World voters. The Campaign will this year be establishing a global campaign centre in Bonn, Germany.
via Sterling Media