‘Wonder Woman 1984’ Struggles Continues with $3M at the BO!!
Even if there wasn’t a pandemic, odds are this would still be a hard weekend at the domestic box office, what with all the distraction that came out of our nation’s Capitol this past week. Television news seems to be filled with enough suspense and cliffhangers with the Capitol Insurrection, versus the big screen, as we all cling to our TV screens at home to witness how President Donald J. Trump will leave office, expectedly with chaos in tow.
Warner Bros.’ Wonder Woman 1984 in its third weekend continued to emulate the legs of a horror movie, down -45% with $3M at 2,218 theaters and a running B.O. of $32.6M. It’s quite clear this movie isn’t going to make the money that Tenet did stateside at $58M and we knew that all along as 60% of all movie theaters are shutdown, including No. 2 chain Regal (Pennsylvania and Colorado reopened this past weekend I heard). Adding further insult to injury: I hear that after a dismal holiday period some movie theaters have decided to close down, and are skipping paying Warners on WW1984; that’s how bad things are. The studio, which normally doesn’t need to fight for its rental dollars, will need to do so now.
The Patty Jenkins directed sequel is in its 17th day of release, which means it has another two weeks before HBO Max takes the title off its streaming service and the movie plays for another ~30 days in movie theaters. WarnerMedia hasn’t blared any numerical trumpets as to how Wonder Woman 1984 did on HBO Max in regards to viewers and subscribers, and I understand if there’s anything positive to report, we’ll hear about on the next AT&T earnings call. Still, if there was something awesome to shout out to the world about WW1984‘s success on HBO Max…we would have already heard about it. Social media analytics corp RelishMix says in regards to the sequel’s social media chatter “Incremental mentions about HBOMax and connectivity issues are on Twitter and tapering — and Covid mentions are sprinkled across YouTube, Twitter and on Facebook.”
Worldwide, WW1984 stands at $131.4M. Tenet grossed $362.9M, and it’s impossible for WW1984 to even mirror those results. Most theatres in Europe remain closed or are operating with significant capacity restrictions.
Meanwhile, those movies which had a longer theatrical window than WW1984, held in as best they could during a pandemic with Universal/DreamWorks Animation’s Croods: A New Age in 2nd with $1.8M (-19%) in weekend 7 and a cume of $36.8M, Uni’s News of the World with $1.24M in weekend 3, -27% and a total of $7.1M, Sony/Screen Gems’ Monster Hunter in weekend 4 with $1.1M, -13%, with $7.8M and Lionsgate’s Fatale in weekend 4 in 5th place with around $670K and a total of $4M.
I hear that Theatre Owners haven’t even been talking with government officials about the reopening of Los Angeles and New York City in regards to movie theaters because, of course, we’re in an even worst state with record cases of Covid in those two areas. Anecdotally, where I live 30 minutes north of Los Angeles, local ordinances have put a cap limit on the number of people inside a bank’s branch (only 21 people for Chase), with several branches closed around Valencia. Still, there is hypocrisy that prevails in regards to what’s open and what’s closed: restaurants, which like theaters are fighting for their economic lives, forced to only provide pick-up or takeout while Kohls, Walmart, Target, and stores in the mall are wide open. I still don’t get how exhibition allows itself to be punished by local governments when they’re providing appropriate filtering systems and spaced out seating in an auditorium. While Airlines cry that less people are flying, the point is that they’re flying, with no reported Covid cases, and the government isn’t closing down airports: In the last two days, TSA screened 1.48M people who flew, a 61% drop versus a year ago. Since Dec. 24 through yesterday, TSA screened 16.1M followers, down 57%. But wouldn’t it be great to get those 16M people to the movie theater?
In regards to WW1984, the pic’s top ten locations this past weekend were: 1. Sacramento Drive In, 2. Solano Twin Drive In Greater San Francisco, 3. Paramount Drive-In Los Angeles, 4. Cinemark Carefree Circle Colorado Springs, 5. Capitol Drive In Greater San Francisco, 6. Glendale Drive In Phoenix, 7. AMC Disney Springs Orlando, 8. Cinemark North Canton Cleveland, 9. Cinemark Majestic Cinemas Boise, and 10. Cinemark Tinseltown Colorado Springs. And the top ten DMA were 1. Salt Lake City, 2. Dallas, 3. Phoenix, 4. Houston, 5. Greater New York Metro area (NJ, CT, and Upstate NY theaters), 6. Denver, 7. Atlanta, 8. Orlando, 9. Tampa, and 10. Miami.
The weekend box office for Jan. 8-10, the second weekend of 2021 are as follows:
1.) Wonder Woman 1984 (WB) 2,218 theaters (+67)/$3M (-45%)/Total: $32.6M/Wk 3
2.) Croods: A New Age (Uni) 1,818 theaters (+67), 3-day: $1.8M (-19%), Total: $36.8M/Wk 7
3.) News of the World (Uni) 1,986 theaters (+58), 3-day: $1.24M (-27%)/Total: $7.1M/Wk 3
4.) Monster Hunter (Sony) 1,765 theaters (-42), 3-day: $1.1M (-13%)/Total: $7.8M/Wk 4
5.) Fatale (Lionsgate) 1,222 theaters (+39), 3-day: $670K (-4%), Total: $4M/Wk 4
6.) Promising Young Woman (Focus) 1,448 theaters (+115), 3-day: $560K (-19%)/ Total: $2.7M/Wk 3
7.) Pinocchio (RSA) 821 theaters (-3), 3-day: $208,7k (-30%)/Total:$1.1M/Wk 3
8.) The War With Grandpa (101) 385 theaters (+80), 3-day: $147K (+17%), Total: $19M/Wk 14
9.) Come Play (Foc/Amb) 151 theaters (+41), 3-day: $95K (+6%)/Total: $9.6M/Wk 11
10.) Half Brothers (Foc) 167 theaters (+33), 3-day: $60K (+48%)/Total: $2.1M/Wk 6
11.) Alien (20th/Dis) 420 theaters (-85), 3-day $60K (-9%)/Total $82M/Wk 2,173
‘Wonder Woman 1984’ Slips in Second Weekend, With $120M at the Worldwide BO!!
The first weekend of the year, which at its apex in 2016 grossed $219.5M off the heat of Disney’s Star Wars: The Force Awakens, registered an estimated $13M for the entire weekend. That’s in a continued decimated exhibition marketplace that’s praying to reopen in 2021.
Warner Bros.’ theatrical release of Wonder Woman 1984, which is also available on HBO Max for the next 21 days, grossed $5.5M, -67%, for a running domestic B.O. of $28.5M. From that kind of drop, it sounds like whatever moviegoing public exists out there finally got the message that they can see the movie at a cheaper price for the family at home on HBO Max. Either that or given the B+ CinemaScore on WW1984, word of mouth has stalled the sequel at the box office, and folks have figured out that it’s more economical for them to watch it at home. Warners has yet to provide hard numerical details on the spike in subscribers or viewership for WW1984 on HBO Max.
Despite the awful New Year’s weekend, many pics respecting some sort of theatrical window saw weekend-to-weekend gains in their grosses from the previous Christmas 3-day, i.e. Monster Hunter, Fatale, Croods 2, Pinocchio, War With Grandpa, Come Play, or decent holds, i.e. Promising Young Woman and News of the World. Also, showing that some moviegoing habits haven’t changed even with fewer people going, Saturday’s daily box office business for most of the top 10 films was, on average, +11% over Friday.
While Warner is banging the drum on the global cume, now at $118.5M, which, let’s face it, would be significantly higher had the studio waited this tentpole out to a healthier time in the marketplace, box office analysts believe the Patty Jenkins movie will fizzle at around $40M in a domestic marketplace where 60% of all 5.5K theaters are closed. Warner’s Tenet, with the No. 2 chain Regal open during the majority of that pic’s run, halted at $57.9M. A reminder that with fewer box office DMAs open, the majors are also holding on their usual tentpole marketing spend.
Meanwhile, read the @HBOMaxHelp Twitter feed and you’ll see that streaming glitches continue for the DC sequel, specifically the Roku device. Here’s but one public example from the weekend:
While it’s already been reported that critics soured greatly on the movie, dropping their Rotten Tomatoes score from 89% certified fresh on Dec. 16 to a current 60% fresh, social media analyst RelishMix noticed that the DC sequel’s recent social media chatter ranked a 4.5 out of 10 in its conversation meter.
“Convo before release was exceptional in tracking for the next chapter. But since opening, chatter is wildly mixed, with questions about the exception powers of ‘The Dreamstone’, the re-birth of Chris Pine’s character, to Kristen Wiig’s transformation. Review spots drill deeper about the pace of the storyline, as well as Wonder Woman moments throughout the film. Fans are hoping for a 2021 return to the big screen with popcorn, ASAP,” reports RelishMix.
That said, the social media push for the pic, particularly by star Gal Gadot, has been wonderful. “The social channels for WW84 across Facebook, Twitter, YouTube and Instagram, with the movie official pages (3.9M), the studio (53.8M) and DC channels (8.2M) — the Social Media Universe of Gal Gadot (60.5M) is the strongest driver of engagement since opening. Specifically, activity on the Gadot Instagram over the week has clocked over 8M likes.”
Since Christmas day, the hottest Gadot post took fans behind-the-scenes, which they clearly savor, with 2.7M likes and over 10K comments on image:
Over on TikTok, Gal Gadot and her marketing/glam-squad haven’t missed a beat with continuous posting to extend to another 1.2M fans.
Other stats on WW1984 for the weekend include Canada grossing an additional $6.2M. The exhibition situation is so bad in the Great White North, the sequel has a simultaneous PVOD release.
The top 10 locations for the weekend were: 1. Cinemark West Jordan SLC, 2. AMC Disney Springs Orlando, 3. Paramount Drive-In Los Angeles, 4. District Megaplex South Jordan SLC, 5. Santikos Palladium San Antonio, 6. Cinemark Pharr Town Center, 7. Cinemark Majestic Meridian Boise, 8. Estrella Falls Phoenix, 9. Cinemark University Mall Orem SLC, and 10. Victoria Ward Honolulu
And top 10 DMA markets were 1. Salt Lake City, 2. Dallas, 3. Phoenix, 5. Greater New York Metro area (NJ, CT, and Upstate NY theaters), 4. Houston, 6. Orlando, 7. Atlanta, 8. Tampa, 9. Miami, and 10. Las Vegas.
Elsewhere, Universal and Focus, as has been practice, filled out four spots in the top 10, eight in the top 20. Their DreamWorks Animation’s Croods: A New Age hasn’t stopped on the big screen since its Thanksgiving debut given its current availability on PVOD with a sixth weekend take of $2.18M in 2nd, +25% for a running total of $34.5M. The sequel’s global take is at $115M.
Uni western News of the World filed 3rd with $1.69M in weekend 2, -25%, for a 10-day total of $5.4M. Focus Features’ Promising Young Women slots 6th with $660K, -8%, for a 10-day of $1.9M.
Promising Young Woman‘s top theaters and markets for the first weekend of 2021 are similar to last week’s results. New York moves up to become the pic’s second biggest market. “The New York market share without the New York City theatres has not been placing this high overall during the pandemic so you can see that the film is really making an impact,” reads the Focus morning release. “Austin and Washington DC are also have an unusually high market share in this pandemic time period on Promising Young Woman.” Overall, top markets were Dallas (6.4% of the B.O.), NY (5.4%), Phoenix (5.1%), Houston (4.4%), Atlanta (2.8%), Austin (2.8%), Salt Lake City (2.7%), Orlando (2.5%), Miami (2.3%) and Washington DC (2.1%).
We’re building out the top 10 chart for Jan. 1-3, 2021:
1.) Wonder Woman 1984 (WB) 2,151 theaters/$5.5M (-67%)/Total: $28.5M/Wk 2
2.) Croods: A New Age (Uni) 1,751 theaters (+25), 3-day: $2.18M(+25%), Total: $34.5M/Wk 6
3.) News of the World (Uni) 1,928 theaters (+28), 3-day: $1.69M (-25%)/Total: $5.4M/Wk 2
4.) Monster Hunter (Sony) 1,807 theaters (-10), 3-day: $1.25M (+11%)/Total: $6.3M/Wk 3
5.) Fatale (Lionsgate) 1,183 theaters (+15), 3-day: $700K (+6%), Total: $3.09M/Wk 3
6.) Promising Young Woman (Focus) 1,333 theaters (+23), 3-day: $660K (-8%)/ Total: $1.9M/Wk 2
7.) Pinocchio (RSA) 795 theaters (+9), 3-day: $284k (+4%)/Total:$772,8K/Wk 2
8.) The War With Grandpa (101) 305 theaters (-210), 3-day: $114K (+27%), Total: $18.7M/Wk 13
9.) Alien (20th) 505 theaters, 3-day $75K/Total: $81.9M/Wk 505
10.) Come Play (Foc/Amb) 110 theaters (-13), 3-day: $55K (+28%)/Total: $9.56M/Wk