‘Logan’ Outperforms Initial Box Office Report; Sets March R-Rated Opening Record!!!

This weekend, we thought that Logan had pulled in $85.3 million domestically, but it turns out those estimates were a bit shy of the final number. Logan, a dour, R-rated superhero film that prefers Western tropes to comic book ones, nabbed $88.3 million at the box office in the U.S. That number blows the opening weekend for the PG-13 X-Men: Apocalypse, $65.8 million, out of the water.

Logan is also doing extremely well in international markets. According to THR, the movie opened to “an estimated $152.5 million from 81 markets for a global launch of $240.8 million.” It also had plenty of fans in China, where it made $46.2 million, easily dominating the superhero competition, The LEGO Batman Movie, which only made $3.6 million.

However, it’s tough to say if there will be a “Logan Effect” in the same way there was a “Deadpool Effect.” Between the two movies, its clear that the marketplace is ready for R-rated superhero movies when they’re done well and effectively marketed. However, whereas Deadpool could create more R-rated action movies in the superhero genre and also elevate more obscure characters into their own movies, Logan is a different beast. Part of the film’s success comes from being not only an ending, but also an ending to a story that began 17 years ago. It’s a unique picture, and I’m not exactly sure how studios can recreate its success.

In an ideal world, studios would see that audiences are happy to see a cool spin on the Western genre, but that’s unlikely to happen. While I wouldn’t go so far as to call Logan a fluke—the movie was tracking well and had positive buzz—I do think it will be unique, especially when studios are so intent on building long-term franchises. That being said, based on the film’s success, I assume Fox will want director James Mangold hard at work on an X-23 movie ASAP.

via Collider

This is are the final figures:

Title Weekend Gross Weeks
Logan $88.4M $88.4M 1
Get Out $28.2M $78.1M 2
The Shack $16.2M $16.2M 1
The LEGO Batman Movie $11.7M $148.7M 4
John Wick: Chapter 2 $4.8M $82.9M 4
Before I Fall $4.7M $4.7M 1
Hidden Figures $3.8M $158.8M 11
The Great Wall $3.6M $41.4M 3
Fifty Shades Darker $3.6M $110.0M 4
La La Land $3.0M $145.7M 13
Reported by Box Office Mojo © 2017

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