You hear a lot about the lack of bonafide movie stars these days — after all, long gone are the days when studios could count on an actor to open a movie at the box office, but if there’s one dude out there who’s found a way to successfully combine athleticism, movie stardom, and internet fame into one non-stop, money-making brand, it’s Dwayne Johnson. Ever busy with a steady stream of blockbuster movies, not to mention leading an HBO series, and hell, even an app, Johnson’s always hustling and bustling.
Which is how we end up with this interesting new promo for Rampage, which banks on Johnson’s brand of personality even more than the action of the film itself. We do get a big as gator creature for a split second, but mostly we get an ad spot tailor-made to show off the personality of its star.
Rampage reunites Johnson with his San Andreas director Brad Peyton, and pulls from the 1980s video game, starring Johnson as a primatologist who has to save the day when three genetically-altered beasts — a giant gorilla, wolf, and crocodile wreak havoc across the nation. The film also stars Naomie Harris, Malin Akerman, Jake Lacy, Joe Manganiello and Jeffrey Dean Morgan, as well as P.J. Byrne, Marley Shelton, Breanne Hill, Jack Quaid, and Matt Gerald.
Rampage is scheduled to arrive in theaters on April 27, one week earlier than expected. Check out the clip and Johnson working his social media charm in the video below.
Here’s the official synopsis for Rampage:
Primatologist Davis Okoye (Johnson), a man who keeps people at a distance, shares an unshakable bond with George, the extraordinarily intelligent, silverback gorilla who has been in his care since birth. But a rogue genetic experiment gone awry transforms this gentle ape into a raging monster. To make matters worse, it’s soon discovered there are other similarly altered alpha predators. As these newly created monsters tear across North America, destroying everything in their path, Okoye teams with a discredited genetic engineer to secure an antidote, fighting his way through an ever-changing battlefield, not only to halt a global catastrophe but to save the fearsome creature that was once his friend.