
Sources tell Variety that the series has been a strong performer for Hulu, and that it made sense for the service to pick up first-window rights when approached with them by Lifetime corporate sibling A+E Studios.
Season one of “UnReal,” from Sarah Gertrude Shapiro and Marti Noxon, was surprise critical favorite and awards contender, earning a Peabody Award as well as an Emmy nomination for co-creators Shapiro and Noxon. Subsequent seasons have been less well received.
Season three performed poorly in linear viewing for Lifetime, averaging 270,000 total viewers, according to Nielsen live-plus-same day numbers — down 47% from the previous season.
Hulu and A+E Studios declined to comment.
The Hollywood Reporter first reported news of the “UnReal” move.
via Variety
