Marvel Studios and Disney have released a really neat new extended TV spot for Avengers: Endgame, and the best part is it reveals barely any footage from the new movie. Marvel has worked hard to keep the plot and specifics of Endgame a secret (and even some of the characters), so marketing for the film has been rather guarded. Honestly, if you know you’re going to see this movie anyway, why would you want to spoil yourself on even a second of footage? You only get to see this movie for the first time once, so try to make it as special as possible.
To that end, this new TV spot—which runs over two minutes in length—revisits every film in the Marvel Cinematic Universe thus far, with a heavy emphasis on heroes Iron Man (Robert Downey Jr.), Captain America (Chris Evans), Thor (Chris Hemsworth), Captain Marvel (Brie Larson), the now-deceased Peter Parker (Tom Holland), the now-deceased Doctor Strange (Benedict Cumberbatch), the now-deceased Black Panther (Chadwick Boseman) and the mostly-deceased Guardians of the Galaxy.
I really like this particular marketing angle. The fact of the matter is, fans are so hyped for Endgame specifically because Marvel Studios has earned their trust. They’re the most commercially consistent franchise around right now, and seeing as how Endgame brings a decade of storytelling to a conclusion, folks are eager to find out how this all ends. So why not lean on the past, build up the history of these characters, and let folks go into the movie having seen as little footage as possible?
Check out the extended Avengers: Endgame ad below. The film opens in theaters on April 26th.