In a clever move for a Christmas classic, Netflix has partnered with The Lumistella Company to develop new movies and TV shows based on the beloved Elf on a Shelf brand.
The deal includes The Lumistella Company’s entire portfolio of brands, which include The Elf on the Shelf, Elf Pets and Elf Mates. The deal also calls for Lumistella’s existing animated short films Elf Pets: Santa’s Reindeer Rescue and Elf Pets: A Fox Cub’s Christmas Tale to stream on Netflix in North America this holiday season. That’s a whole lotta elf content, baby! What would Will Ferrell think?
Vertigo Entertainment’s Roy Lee (The Lego Movie) and Miri Yoon will serve as a producers on all Elf On The Shelf content, including original live-action and animated series and movies for pre-school audiences as well as families. I’ve gotta tip my cap to Lee here, who always manages to be involved in exciting rights deals like this one because he’s good at what he does.
“We are thrilled to be partnering with Netflix to create immersive and engaging original stories of Santa’s North Pole while providing heartfelt family-entertainment to fans all over the world,” said Lumistella’s Bell. “We are also pleased that fans in North America don’t have to wait to delve into the world of The Elf on the Shelf and their friendly Elf Pets, with the streaming giant carrying our newest animated Elf Pets titles this Christmas. We relish the opportunity to collaborate with Netflix to bring joyful family moments to life. This moment is a dream come true.”