Could No Time to Die actually head to a streaming service in the near future? Despite the recent push of the next James Bond feature to April 2021, it’s unclear what the theatrical landscape will look like in the coming months. Will audiences be returning to theaters in pre-pandemic quantities, thus helping to revive the box office and ensure financial success for studios? Or is it a safer bet to go the streaming route and offer up this big tentpole release for a premium price, as we saw with Disney’s live-action Mulan and its move to Disney+ Premier Access? For No Time to Die, a movie that cost around $250 million to make and relies on premium marketing partnerships with brands like Omega and Heineken to help get folks to buy tickets, the method of release is paramount.
Then again, the cachet of the James Bond franchise as well as No Time to Die serving as current 007 Daniel Craig‘s final outing as the suave spy means the audience interest is there. Putting it on a high-profile streamer like Apple TV+, Netflix, or even Amazon Prime Video are strong options. In past months, Apple TV+ acquired Tom Hanks drama Greyhound, Netflix picked up The Trial of the Chicago 7 from Paramount, and Amazon recently secured Coming 2 America, also from Paramount. Sending No Time to Die to a major streamer and even charging a higher price to watch is a viable option if sending No Time to Die to theaters looks more tenuous in the coming months. Streamers will soon need new titles to add to their lineups and No Time to Die is exactly the kind of title that would be a boon to any service.
No Time to Die is currently set to hit theaters on April 2, 2021.