As expected, Warner Bros./Legendary’s Godzilla vs. Kong made up for its down second Friday ($3.88M, -67% off Good Friday) with a solid Saturday of $6.1M that was up close to 60%, which makes the pic’s second weekend $13.3M, -58%, for a running domestic total of $69.5M. That ease in weekend 2 would be considered quite standard during pre-pandemic times, and is a very good hold. Warners expects Sunday to be off -45% for a $3.3M day.
RelishMix sees an uptick in social media wattage for GvK, observing that Warner Bros. Pictures’ social channels had added over 500k new subscribers to its official YouTube channel in a week, close to breaking 10M. The HBO Max social channels have added 639K to the pic’s social media universe, counting 2.49M and the HBO Max YouTube channel adding 217K new subscribers, now at 667K subs. “You can clearly see where the studios’ strategy is focused on YouTube,” reports RelishMix. In terms of video views, the needle moved most on the top 10 videos which added 218M YouTube views since opening last week.
Outside of Lionsgate/AGC Studios’ Voyagers’ $1.35M opening, notable limited releases included Sri Venkateswara Creations’ Vakeel Saab from filmmaker Venu Sriram, about the life of a criminal lawyer. Pic was booked at 290 runs in 102 markets which some OK plays in NYC, San Francisco, Dallas, Seattle and Atlanta. Pic’s opening weekend is estimated at $411,5K with a notable per theater during the pandemic for a limited release of $1,418.
Social media diagnostics on Voyagers is low, which doesn’t come as a surprise, given the exits and critical scores here. When a studio knows they have a movie that isn’t going to move the needle, they’re not going to invest heavily on it, especially during the current exhibition rebound period. RelishMix shows that the social media campaign for Voyagers began five weeks ago on social, but has only achieved a moderate universe of 22.4M. Of that 6.4M comes from Lionsgate channels with another 6.45M from YouTube. “The cast of Voyagers adore Instagram across the call-sheet with an activated Tye Sheridan at 192K IG, Lily Rose Depp activated with 4.3M IG, Fionn Whiteheard with 70K IG, Chanté Adams 56K IG, Quintessa Swindell activated with 432 IG and Archie Madekwe activated 18K IG. Colin Farrell is the only non-social lead,” says RelishMix. Low social media buzz here for the film, ranking a low 4 out of 10 on RelishMix’s meter: “An over-all mixed sentiment” says the analytics corp on this Lord of the Flies in space.
There was also V. Creations’ Karnan in 95 runs in 53 markets which didn’t fare as well, doing less than Vakeel Saab in San Francisco and Seattle, with a $100K opening and $1k theater average. The action drama from Mari Selvaraj follows a fearless village youth who must fight for the rights of the conservative people of his village because of the torture given by a police officer.
We’re building the top 10 chart, separate FSS grosses reported when distributor makes note:
1.) Godzilla vs. Kong (WB/Leg) 3,084 theaters (+20)/Fri $3.88M/Sat $6.1M/Sun $3.3M/3-day $13.3M (-58%)/Total: $69.5M/Wk 2
2.) Nobody (Uni) 2,400 theaters (-167) Fri $750K/Sat $1.15M/Sun $750K/3-day: $2.65M (-12%)/Total $15.6M/Wk 3
3.) The Unholy (Sony) 1,850 theaters //Fri $700K/Sat $1.03M/Sun $670K/$2.4M (-23%)/Total: $6.7M/Wk 2
4.) Raya and the Last Dragon (Dis) 1,941 theaters (-90), Fri $550K/Sat $975K/Sun $615k/ 3-day: $2.14M (-5%), Total: $35.2M/Wk 6
5.) Voyagers (LG/AGC) 1,972 theaters Fri $515K/Sat $528K/Sun $307K/3-day: $1.35M/Wk 1
6.) Tom & Jerry (WB) 1,826 theaters (-447), 3-day: $1.11M (-17%)/Total: $41.1M/Wk 7
7.) The Girl Who Believes in Miracles (Atlas) 900 theaters (+260) 3-day $597K (+9%)/Total: $1.3M/Wk 2
8.) The Courier (RSA) 1,007 theaters (-315),/Fri $133,5K/Sat $189K/Sun $113,6K/3-day: $436,5K (-12%)/Total: $4.9M/Wk 4
9.) Vakeel Saab (Ind) 290 theaters/3-day: $411,5K/Wk 1
10.) Chaos Walking (Lionsgate) 1,300 theaters (-305), Fri $83K/Sat $117K/Sun $65K/3-day: $265K (-28%)/Total: $12.67M/Wk 6
11.) The Croods: A New Age (Uni) 1,139 theaters (-73), Fri $65K /Sat $110K/Sun $70K/3-day: $245K (+10%)/Total: $56.7M/Wk 20