Two releases respecting the theatrical window –Universal’s Old and Paramount’s Snake Eyes: G.I. Joe Origins– are opening at the box office to blah results, respectively with $16.5M and $13.35M. But don’t blame the distribution strategy. However, it’s questionable whether we can blame the delta variant. These two movies, which received lackluster CinemaScores of C+ and B-, are opening roughly right in line with their estimates. If both … Continue reading ‘Old’ Takes Top Spot with $16 Million, as ‘Snake Eyes’ Stumbles at the BO!!