The fan campaign for Alita: Battle Angel 2 continues, with new billboards going up in Los Angeles. Last year, Fox finally released Alita: Battle Angel, an adaptation of a popular Japanese manga series, after it languished in development for ages. It starred Rosa Salazar as the titular Alita, a cyborg who is given a new life and body after Dr. Dyson Ido (Christoph Waltz) finds her discarded in a scrapyard. As Alita uncovers her memories and the secrets of the world she lives in, she’s drawn into an even bigger conflict. Financially, Alita: Battle Angel was a moderate success at $401.7 million worldwide. Still, the total wasn’t enough to automatically greenlight a sequel, leaving the future of the property uncertain.
Despite the so-so reception, Alita: Battle Angel accumulated a dedicated fan base that has pledged themselves to fighting for Alita 2. In addition to social media campaigns, the “Alita Army” got an Alita 2 banner to fly over this year’s Academy Awards in their most recent attempt to get Disney‘s attention. While the first film was released by Fox, the Disney-Fox merger has left Alita in Disney‘s hands. Just a couple of months ago, Waltz cast doubt on Alita 2‘s prospects purely because Disney now owns the rights to the property.
The Alita fan campaign has officially made its next move: Billboards in Los Angeles. As shared on social media by Charlie Schmidt, four messages have been displayed on a billboard in LA. Three of them contain quotes from Salazar, Waltz, and Tilly Lockey, a British amputee with bionic arms, voicing their support for an Alita sequel. You can see them in the space below.
This new Alita 2 demonstration comes weeks after another major fan campaign won its own fight. For years now, DC fans have worked for the release of the Snyder Cut of Justice League following director Zack Snyder‘s exit from the film. They applied similar methods as the Alita 2 campaign, with hashtags on social media and billboards in cities. Now, Warner Bros. is allowing the release of the Snyder Cut on HBO Max in 2021, and the victory has led to other campaigns seeing a resurgence on social media.
It’s easy to think that, because the Snyder Cut movement succeeded, the Alita Army will see their own victory soon. However, the Snyder Cut arguably had more supporters behind it, and it took them years to reach this point. That’s not to say the Alita 2 campaign won’t succeed; it just means it might take some time. There are clearly a good number of people out there who want to see an Alita sequel, and that includes those who worked on the film like Salazar and Waltz. However, Disney first has to be certain that there’s a big enough audience for this film before approving it. If there’s one thing that is clear right now, it’s that the Alita Army isn’t going away any time soon.