‘Black Panther 2’ Dominates with $64M 5-Day, ‘Knives Out 2′ Wows With $13M+ While ‘’Strange World’ Crashes with $18M at the BO!!

Even with a Marvel movie overperforming in the marketplace — such as Black Panther: Wakanda Forever, which conquered $64M over 5 days — the Thanksgiving Wednesday-Sunday stretch wasn’t one for the record books. It ranked outside the top 10 with an estimated $122M, off 14% from a year ago. That’s when were had more Covid fears, a lest robust Marvel title in the marketplace, a solid adult draw in House of Gucci ($22M), and a better performing Disney family animated movie in Encanto, which did $40.5M in its 5 day launch. Black Friday, a typical potent day at the box office, also came up short from last year, down 12% with $33.7M versus 2021’s $38.3M. Per Comscore, 2018 ranks as the best Thanksgiving stretch with $315.6M for all films. That’s when Ralph Breaks the Internet and Creed II were on the marquee.

Wakanda Forever‘s Friday of $18.2M was more than the $16M-$17M that industry rivals were figuring Friday AM. Saturday was at $17.6M.

Despite the continued riches of Wakanda flowing into Disney coffers, they will be poorer with their new animated film Strange World, which is now looking at $18.6M over five days after a $5.2M Friday and $4.3M Saturday. Global here is awful at $28M.

The pic, as Nancy reported, given its gay character storyline, isn’t receiving a release in Russia, China, France, Middle East, Malaysia, Indonesia and a number of medium/smaller international markets. Disney is holding true to the film and not bending to these countries’ demands for cuts. The character’s gay storyline wasn’t in the marketing of the film, but was discussed greatly on the pic’s press tour by talent.

Disney has been in this hole before with original animation, with such duds as Home on the Range and Treasure Planet. It’s not the end of Disney Animation, and the cash raining for the sky from Wakanda Forever and the upcoming Avatar: The Way of Water which has a shot at $200M opening stateside, more than make-up for any shortfall from Strange World.

Those critics such as The Guardian‘s Cath Clarke are in line with the audience’s temperature of a B CinemaScore and 82% on PostTrak. “The clunky script feels like it’s been re-drafted and re-drafted to the point of incomprehension – blowing any chance of conveying a message. However well-meaning, it makes for a surprisingly dull watch,” writes Clarke. It doesn’t mean it’s the end of original animation with Disney, it’s just one of the risks of doing business. Remember, Disney did put out Zootopia, a very original, very socially conscious and hysterically funny film, which ruled with a $75M opening and $341.2M domestic back in 2016. It’s not like that magic can’t be replicated again.

Strange World played best in the West and Southwest, with Salt Lake City placing in four of the top ten runs. Exit demos updated for Strange World are 51% women, 33% under 17, 30% between 18-34, and 48% Caucasian, 24% Latino and Hispanic, 10% Black and 18% Asian.

We are hearing the Saturday afternoon one showtime previews for Universal/DreamWorks Animation’s Puss in Boots: The Last Wish didn’t really cut into Strange World grosses that much.

Glass Onion: A Knives Out Mystery from Netflix continues to tower over adult fare with $3.6M on Friday (+91% over its Thanksgiving) and $3.5M on Saturday, per industry sources, more than Devotion, Bones and All, The Menu, and The Fabelmans. The Rian Johnson-directed, Ram Bergman-produced whodunit sequel is seeing $9.2M over 3-days, and $13.3M over five at 696 venues (revised count). The pic is expected to clock $15M in its first week. This is hands down the best theatrical launch for a Netflix movie ever, heads and tails about Red Notice‘s $1.25M-$1.5M. No PostTrak exits available, as they only poll for pics booked in 800+ theaters.

The marvel here is the sequel’s 5-day theater average of $19K, which is prevailing over The Fabelmans, which is booked in a similar number of locations at 638, but posts a lower 5-day per theater of $4,8K. Think about all these motion picture studios who are ticked off to be beat by the one-week sneak preview of a Netflix movie, and in fewer theaters at 638. Still, the Daniel Craig-led ensemble is a mass-appealing movie. The minds wonder over the amount of money Netflix is leaving on the table by not making Glass Onion a full-bodied theatrical release.

Note that we’re not claiming overall victory here for Glass Onion, which Netflix acquired for $200M and will clearly deflate its ancillaries: The pic is coming off screens by next Wednesday, and will hit the service on Dec. 23. At that time, theaters can re-book the film.

Some small exhibitors, I understand, wanted the movie, but were unable to get it this time around. Disney will clearly get more ancillary revenue out of their loss on Strange World than Knives Out 2.

Among the 3-day for films that debuted in less than 900 theaters, Disney’s Super Bowl weekend launch of Hannah Montana/Miley Cyrus Concert Tour is the top with $31.1M opening at 683 theaters — however, that had a fire-breathing, 360-degree theatrical campaign (Knives Out 2 had a more holistic campaign stretched out to its streaming drop) and premium format theaters. Knives Out 2 ranks as the 10th-best in its 3-day among those pics that opened in less than 900 theaters, notching just above such movies as TriStar’s The Doors in 1991 ($9.1M at 840 theaters), 1978’s Grease ($8.9M on 862), 1980’s Stir Crazy ($8.7M on 813) and Universal’s 2004 Nov. 12-14 launch of Bridget Jones: The Edge of Reason, which posted $8.68M at 530 theaters.

Johnson showed up at AMC Century City on Friday night.

Devotion, which, as we said, is a distribution deal for Sony, saw $2.4M on Friday and $2.16M for a revised $6M 3-day and $9M 5-day. Those who watched it actually gave it an A- CinemaScore with 91% on PostTrak. Guys showed up at 58%, with 55% over 45 and 31% over 55. Diversity demos were 57% Caucasian, 12% Latino and Hispanic, 23% Black, and 8% Asian/other. Best markets were West, South, and Midwest, with zero LA & NYC theaters in the top ten.

A cannibals’ love story was never meant for a wide audience, but studios need to try to squeeze as many bucks out of these movies as they can, so it’s no surprise that Bones and All isn’t spurring any kind of hunger. The pic went wide fast so that it could monetize its ancillary dollars as quickly as possible. Friday was +92% over Thanksgiving with $835K, and a 3-day at $2.2M and 5 day of $3.5M. The pic was able to achieve out of Venice a social awareness of 116M that ran 13% ahead of drama, horror and romance genre comps, largely spurred by TikTok views at 49.5M and YouTube views at 20.1M per RelishMix. If you’re watching your social media feed, you’ll see Timothée Chalamet and Taylor Russell pumping the movie to their Gen Z demo.

RelishMix observed Chalamet pushing to his 20.1M social followers, averaging 3.5M clicks per Instagram posts. Russell added 120K new fans on her Instagram in the run up to opening in the last two weeks. B CinemaScore, 72% PostTrak with 56% female leaning, 74% between 18-34 and 53% Caucasian, 19% Latino and Hispanic, 17% Black and 11% Asian/other.

Fabelmans….Remember, Avalon?

And as for The Fabelmans, which made $880K on Friday, +83% from Thanksgiving, and $820K on Saturday for a 3- and 5-day of $2.2M and $3.1M. Look, if you were to bet what movie will win Best Picture at the Oscars right now, it’s this Steven Spielberg-directed and cowritten autobiopic, and perhaps when awards season kicks into high gear, we’ll see some type of hold for this movie. It’s unfortunate that the numbers are so low, but there’s two pieces of reality to consider, and it has nothing to do with the lack of slow-moving adults coming out of the pandemic to cinemas for a serious family drama.

First of all, biopics about directors aren’t crowd-appealing. We just had Armageddon Time, which was based on James Grey’s life, and that only made $1.85M. Even so, to that point, there’s nothing in The Fabelmans‘ marketing, official trailer, or one-sheet that screams ‘The Story About the Blockbuster Director of E.T. and Raiders of the Lost Ark You Never Knew.’ Recent TV spots have critic pull quotes which say “Spielberg’s Most Personal Film,” and the movie he’s been waiting 45 years to make — however, not directly to the point. Those outside NYC and LA don’t know it’s about Spielberg, and if they did, maybe that would have spurred a little bit of excitement here for the movie. It’s not shocking to hear that the pic’s top ten runs are from NYC and LA, and the rest all coasts. We’re hearing a PVOD streaming date for the movie sometime in December.

Second, let’s go back down memory lane. Remember the Barry Levinson-directed movie Avalon, released in 1990? That movie was a semi-autobiographical one for the Oscar-winning director, and was set in his hometown of Baltimore, exploring a Polish immigrant Jewish family assimilating to the US from 1910-1950s. The pic was in limited release for two weeks in seven theaters, a distribution plan that Universal emulated with Fabelmans, and then expanded in weekend 3 to –get this– 630 theaters. Pic’s 3-day was $2.8M in weekend 3 and a $3.4M running total at that point in time.

So, Fabelmans is doing pretty much what it’s expected to be. Avalon ended its US/Canada run at $15.7M, and it would be amazing if Fabelmans meets or exceeds that. And Avalon didn’t have the star power that Fabelmans has, the former starring Aidan Quinn, Elizabeth Perkins, Armin Mueller-Stahl, and Joan Plowright. Avalon was nominated for four Oscars, largely below the line, but with Levinson landing an original screenplay nod. CinemaScore on Fabelmans was an A.

Top 10 –chart updating

1) Black Panther: Wakanda Forever (Dis), 4,258 (-138) theaters, Wed $10M (+6% from Tuesday)/Thurs $8.1M/Fri $18.2M/Sat $17.6M/Sun $10.1M/3-day $45.9M (-31%)/5-day $64M/Total: $367.6M/Wk 3
Pic’s running total through 17 days is 7% ahead of of Doctor Strange in the Multiverse of Madness.

2.) Strange World (Dis) 4,174 theaters, Wed $4.2M/Thurs $2.5M/Fri $5.2M/Sat $4.3M, Sun $2.4M, 3-day $11.9M, 5-day $18.6M/Wk 1

3.) Glass Onion: A Knives Out Mystery (Netflix) 696 theaters, Wed. $2M, Thurs $1.88M, Fri $3.6M, Sat $3.5M/Sun $2.3M/3-day $9.2M, 5-day $13.3M/Wk 1

4.) Devotion (Sony) 3,405 theaters, Wed $1.8M, Thurs $1.24M, Fri $2.4M, Sat $2.1M, Sun $1.3M, 3-day $6M 5 day $9M/Wk 1

5.) The Menu (Sea), 3,288 (+17) theaters Wed $1.1M  (-15% from Tues), Thurs $1M, Fri $2M, Sat $2.1M, Sun $1.1M 3-day $5.2M (-44%)/5-day $7.3M /Total $18.67M/Wk 2

6.) Black Adam (NL) 2,847 (-525) theaters, Wed $660K (-4%), Thur $600K, Fri $1.225M, Sat $1.285M Sun $840K, 3-day $3.35M (-27%) 5-day $4.6M /Total $162.97M/Wk 6

7.) Bones and All (UAR) 2,727 (+2,722) theaters,  Wed $921K (+8671%), Thur $436K, Fri $835K, Sat $857K, Sun $514K 3-day $2.2M (+1723%), 5-day $3.5M Total $3.7M/Wk 2

8.) The Fabelmans (Uni/Amb) 638 theaters (+634) Wed $400K (+4201%), Thurs $480K, Fri $880K, Sat $820K, Sun $520K, 3-day $2.2M (+2374%) 5-day $3.1M Total $3.4M/Wk 3

9.) Ticket to Paradise (Uni) 2,238 (-1030) theaters, Wed $330K (-33%), Thurs $450K, Fri $720K, Sat $730K, Sun $400K, 3 day $1.85M (-42%), 5-day $2.6M Total $65M/Wk 6

10. ) The Chosen: Season 3 (Fath) 1,750 (-289) theaters (updated/revised), Wed 3-day $381K Thur $282K, Fri $614K Sat $554K, Sun $416K 3-day $1.58M (-82%) 3-day 5-day $2.2M, Total $13.4M/Wk 2

Notables:

She Said (Uni), 2,023 theaters, Wed $220K, Thurs $200K, Fri $430K,  Sat $430K, Sun $240K, 3-day $1.1M (-50%)/5-day $1.5M/Total $4.3M/Wk 2

 

via Deadline

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