It’s the 15th weekend of the box office year, and only the fourth to exceed $100M+ for all titles. The industry needs to cherish this.
True, Warner Bros/Legendary’s A Minecraft Movie is delivering 52% of the $153M frame, still an $80.6M second weekend, but we can’t imagine that any exhibitor is complaining about the diversity or the amount of product in the marketplace. With an $80M second weekend, that’s the 16th best second weekend ever for a movie, and the second best second weekend for a videogame movie after Super Mario Bros’ ($92.3M). Some rivals believe the domestic endgame for Minecraft Movie is close to a half billion; Super Mario Bros got to $574.9M. Global running cume is $550.6M.
A funny note about cinemas getting trashed: None of the three top circuits would issue statements that such chaos was going on. At the same time I hear that social media is just amplifying the trend more than it is. In short, it’s not like every other showtime at the Century City AMC is getting flooded in popcorn. Nonetheless, Regal is encouraging melee on Easter Sunday
Without A Minecraft Movie, we’d have Angel Studios’ animated Charles Dickens-Jesus movie The King of Kings leading with $19.05M; which technically as the faith-based distributed predicted, is the best opening for an animated Biblical movie, overpowering the opening of DreamWorks Animation’s Prince of Egypt ($14.5M) 27 years ago. King of Kings gets an A+ CinemaScore, 94% Screen Engine/Comscore PostTrak positive and 83% definite recommend among regular audiences. 59% female leaning due to moms. Middle of the country success with the Regal Pinnacle in Knoxville now the movie’s top grossing location with $28K-plus.
“The Angel Guild picks winners. Angel’s model is simple – listen to what our Angel Guild wants,” said Brandon Purdie, Global Head of Theatrical Distribution & Brand Development at Angel in a statement. “The CinemaScore for The King of Kings says it all. The film is one of only 128 films to achieve an A+ CinemaScore, and only the 5th animated film to hold that title that isn’t a Pixar/Disney production. Families want quality films to see together in theaters. This weekend simply reflects what audiences are craving.”
All of this bodes well for the domestic box office heading into Easter weekend (with 72% K-12 schools off, 28% colleges on break on Good Friday) where Warner Bros will rule with a one-two punch of A Minecraft Movie and Ryan Coogler’s Sinners (even if it falls short of No. 1 — we’ll assess that if needed). Point is, we’re finally getting some momentum at the B.O. as we head into summer. Even if Disney/Marvel Studios’ Thunderbolts* comes in at $70M (some distribution sources believe it’s bad luck for summer if it doesn’t kick off with a $100M+ opening); Memorial Day weekend is the surefire backup plan for the industry with Disney’s Lilo & Stitch and Mission: Impossible – Final Reckoning looking to at least deliver a combined $160M+ over 3 days.
With five wide releases this weekend, others think there’s too much product, particularly movies which are going after the same demo, i.e. 20th Century Studios’ The Amateur (pulling in 57% guys, 47% men over 25) and A24’s Warfare(72% men, 53% over 25). I get that argument, however, let’s face it — given both movies’ respective openings of $15M and $8.3M, even in a less competitive marketplace, their openings would be about the same given the P&A spend that both distributors are laying out.
Given all the pom poms for Warfare as Alex Garland’s best reviewed movie, 90% positive PostTrak and 67% definite recommend, A- CinemaScore (which is higher than his Civil War at B-), if this military red state grab was ever going to be American Sniper and touch an electric rod, then it would. Given Warfare‘s $20M production cost (vs. Civil War‘s $50M), the movie was never expected to perform like the latter (which wound up as A24’s biggest opening ever at $25.5M) given its P&A to production cost spend. Similar to how we’ve dinged Warners for underspending on the P&A for the audience pleaser Companion ($9.3M), A24 may have left potential box office on the table with Warfare. In the same breath, for the indie distributor, Warfare is their 6th highest opening at the box office just after Robert Egger’s The Witch ($8.8M). Warfare‘s amount of cash is bigger than any wide break by Everything Everywhere All at Once ($6.1M in weekend 4), but this is a red state play for the hipster studio; the former Oscar winner had a big boost from its partnership with Gold House screenings. In regard to Warfare‘s social media reach across TikTok, YouTube, Instagram, X, and Facebook, RelishMix counts 81.7M followers, which is 22% below genre war norms and trailing Civil War‘s 101M followers, and Warner Bros’ Chris Hemsworth-Michael Shannon post-9/11 Afghanistan movie 12 Strong, which had 105.4M followers before opening in 2018 for an opening of $15.8M.
The Amateur is playing as expected on the coasts while Warfare has invaded South Central and West. Social media reach across TikTok, X, Facebook, Instagram and YouTube stood at 98M before opening for Amateur, which is ahead of The Beekeeper (63.8M), which the movie’s opening isn’t far from at $16.5M. Perhaps Rami Malek has a new career in meat and potato action movies ala Jason Statham and Liam Neeson. Upside for playability and exhibition: Amateur is a professional at the box office with at least a 60-day window to PVOD, Disney being the guardian of such length. Worldwide debut for the $60M net production of Amateur is $32.2M.
Amateur‘s diversity demos are 49% Caucasian, 21% Latino and Hispanic, 16% Black, 8% Asian & 7% NatAm/Other with the AMC Lincoln Square in NYC the pic’s top grossing theater through Saturday at $37,4K. The James Hawes-directed movie received a B+ CinemaScore with PostTrak audiences giving it a 77% positive and 57% definite recommend.
AMC Lincoln Square is also the top venue for Warfare with a running total of $46,5K. Diversity make-up was 47% Caucasian, 29% Latino and Hispanic, 10% Black, 9% Asian & 5% NatAm/Other.
Blumhouse/Universal’s Drop which pulled in (to use that word lightly) 53% female, is looking at a $7.5M opening in another lackluster opening for the horror label after Wolf Man‘s $10.8M and Woman in the Yard‘s $9.3M. CinemaScore is a B, which is high praise for a genre suspense film. Rotten Tomatoes audience score is 80%. RelishMix says that the social media universe for the Christopher Landon directed movie at 191M was ahead of The Monkey (148.5M) and Longlegs (130.5M). Audience exits are better than Woman in the Yard‘s C- and RT audience rating of 46%, as well as Wolf Man‘s C- and RT audience 56%. Why isn’t this doing a little more? For one, it’s more My Dinner With Freaky Andre in a high-end Chicago restaurant than slasher. Biggest demo was 25-34 year olds at 35% with a diversity make-up of 52% White, 21% Latino, 12% Black, 8% Asian & 6% NatAm/Other. Drop is playing in the East, South Central and West with AMC’s The Grove now the movie’s best grossing multiplex with $23K-plus so far. The final magic domestic number for Blumhouse’s thrifty fare this year seems to be $20M+. M3GAN 2.0 can’t arrive soon enough (she gets here on June 27).
Fathom’s The Chosen: The Last Supper – Part 3 is seeing a $5.8M opening after $2.5M Friday at 2,296 locations. So far, not counting Sunday, The Chosen: The Last Supper in its trinity of parts currently counts $34M at the domestic box office. Last Supper Part 3 is playing in the middle of the country with Cinemark 12 American Fork UT the top grossing location with just under $7k as of Friday.
The Ajith Kumar-Trisha Krishnan mob movie Good Bad Ugly posted an estimated $812K 3-day at 599 theaters. Ok tickets sales we understand from Toronto, Dallas, Austin, San Francisco, Atlanta and Seattle. Blurb: A fearless don tries to change his ruthless ways and violent past to live peacefully with his family. However, his dark past continues to haunt him. He faces it head-on and overcomes it. RT Audiences give it a 74%. Here’s the trailer below:
Indie shoutout: Michael Angarano has made a sweet, ’70s comedy throwback in the bromance movie Sacramento in which he stars alongside Michael Cera, Kristen Stewart and wife Maya Erskine. It made $314K at 241 sites this past weekend from Vertical. LA, NYC and of course Sacramento ticket sales were great led by the Tower Theatre and also the Cinemark Century Arden. Angarano’s character convinces his button-down long-time friend who has a baby on the way (Cera) to go on an impromptu road trip from Los Angeles to Sacramento. It’s the type of movie they don’t make anymore, and that’s what is great about it. RT critic score is 89% certified fresh. There were also sellouts in the Nitehawk Prospect Park in Brooklyn, AMC Lincoln Square in Manhattan and the TIFF Lightbox in Toronto.
Updated Sunday figures indicated in bold:
1.) A Minecraft Movie (WB/Leg) 4,289 (+26) theaters Fri $20.5M (-64%) Sat $34.4M Sun $25.7M 3-day $80.6M (-50%), Total $280.3M/Wk 2
2.) King of Kings (Angel) 3,200 theaters, Fri $7M, Sat $6.8M Sun $5.2M 3-day $19.05M/Wk 1
3.) The Amateur (20th) 3,400 theaters, Fri $6M Sat $5.4M Sun $3.6M 3-day $15M/Wk 1
4.) Warfare (A24) 2,670 theaters, Fri $3.55M Sat $2.7M Sun $2M 3-day $8.3M/Wk 1
5.) Drop (Uni) 3,085 theaters, Fri $3.3M, Sat $2.5M Sun $1.6M 3-day $7.5M/Wk 1
6.) Chosen Last Supper Part 3 (Fath) 2,296 theaters,Fri $2.5M, Sat $1.79M Sun $1.5M 3-day $5.8M/Wk 1
7) A Working Man (AMZ) 2,672 (-590) theaters, Fri $820K (-59%) Sat $1.3M Sun $883K 3-day $3.06M (-58%), Total $33.5M/Wk 3
8.) Snow White (Dis) 2,540 (-1,210) theaters, Fri $702K (-53%) Sat $1.3M Sun $798K 3-day $2.8M (-53%), Total $81.9M/Wk 4
9.) Woman in the Yard (Uni) 2,134 (-711) theaters, Fri $610K (-54%) Sat $930K Sun $560K 3-day $2.1M (-54%), Total $20.3M/Wk 3
10.) Chosen Last Supper Part 2 (Fath) 672 (-1641) theaters, Fri $253K (91%) Sat $366K Sun $312K 3-day $931,6K (-87%), Total $10.9M/ Wk 2