Name a franchise that has swapped out its characters and cast, and yet continues to be a box office success. It’s not necessarily Bond, nor is it Jason Bourne. Jurassic World Rebirth is that unicorn, upholding the meaty grosses this Universal–Amblin dinosaur franchise has a long history with. The Gareth Edwards directed, Scarlett Johansson starring movie posted its biggest day since opening Wednesday with a $36.7M Saturday, a massive +40% surge over Friday, with a revised 3-day that’s $91.5M and 5-day that’s at $147.3M. That latter number translates into 10 million admissions over five days per box office stat corp EntTelligence.
In regards to top 5-day openings over July 4th, Jurassic World Rebirth is up there. Sony/Marvel’s Spider-Man: Far From Home throws a monkey wrench into the record books with a Tuesday launch, and 6-day of $185M (Wednesday through Sunday of $145.8M). With a big $39.3M Tuesday backed out of Spidey, the Dinos are higher over the Wednesday through Sunday frame. However, when it comes to pure Wednesday-Sunday 5-day Independence Day openings per Comscore, Jurassic World Rebirth is third behind 2011’s Transformers: Dark of the Moon ($157.1M) and 2004’s Spider-Man 2 ($152.4M).
Exclaimed Universal Domestic Distribution Chief Jim Orr this morning, “Jurassic World Rebirth is the perfect summer blockbuster … an epic, edge of your seat adventure with an incredible cast, visually stunning direction, a thrill ride that is the very best of what the theatrical experience can offer.”
The net $180M production, which was shot in Thailand, Malta and at Sky Studios United Kingdom received $150M in media value from promo partners that included Jeep, Dr. Pepper (11 custom Jurassic-themed cans), Quaker, M&Ms (Jurassic mega-packs), 7-11 (which transformed three stores into Jurassic World Rebirth experiences featuring décor, photo ops and special merchandise) and Johansson’s skincare brand, The Outset. Going back to the first Jurassic Park in 1993, promo partners were the lifeblood of this franchise, chock-full of persuasive publicity.
AMC Disney Springs in Orlando remains the movie’s top grossing venue with $299K now.
Global jumps to $318.3M, which is the second best global debut for a Jurassic movie after the original Jurassic World‘s $525.5M. That’s with a revised offshore take from 82 territories of $171M. 2022’s Jurassic World: Dominion opened in 15 markets ahead of domestic and the rest of the world, earning $55M in its first frame. The second weekend of Dominion launched in 57 more markets with North America and the reached a running global cume through its second Sunday of $386M including all the early openers in their second weekend.
Dolby Cinemas delivered a massive $4.5M 3-day and near $8M 5-day which reps Dolby’s highest grossing 4th of July weekend in history and repping close to 6% of the pic’s opening weekend biz. Jurassic World Rebirth was booked at 167 Dolby Cinema screens. Dolby Cinema’s per-screen-average is also on track for $27K (3-day) by end of week, 77% higher than other PLF experiences showcasing the film.
As we told you families are big for dinos, and more evidence of that is 50% showing up before 5PM for matinees according to EntTelligence. General average ticket price was $14.84 while general PLF average ticket price was $17.89.
Updated regional stats show West, South and South Central overperforming. It’s another big turnout by Latino and Hispanic moviegoers at 26%. Dominion also overindexed with the demo with markets such as San Antonio (the Santikos Casa Blanca) and Houston (i.e. Regal Edwards Houston) popping.
Top markets with grosses through yesterday were LA ($5M), NY ($2.7M), Dallas ($2.2M), Houston ($2M), San Francisco ($1.6M), Chicago ($1.5M), Phoenix ($1.48M), Atlanta ($1.3M), Orlando ($1.2M) and Washington D.C. ($1.1M). AMC’s share of the weekend was 22%, Regal was 18% and Cinemark repped 16.8%.
Those trailers getting 100% placement were Christopher Nolan’s The Odyssey at 99% and Wicked: For the Good at 97%, both upcoming Universal theatrical releases.
Apple Original Films’ F1 via Warner Bros posted a second Saturday around $10.6M per estimates, +54% from Friday, for a 3-day around $26M, -54%, for a ten-day total of $109.5M. Imax screens stateside added $7.6M, close to a third of the weekend, with a running Imax total of $27.4M.
How’s summer going? For the most part, very well, thank you. Comscore estimates the season from May 2 through July 6 at $2.08 billion, +15% over the same frame a year ago. Revised weekend stats have all pics over Friday to Sunday doing $160M, +1.5% from the first weekend in July a year ago. The anticipation is that summer ends around $4.4 billion, +15% from last summer, but -25% from pre-Covid summer 2019 which totaled $5.9 billion.
Chart updated with Sunday figures.
1. Jurassic World Rebirth (Uni) 4,308 theaters, Fri $26.3M, Sat $36.7M 3-day $91.5M, 5-day $147.3M/Wk 1
2. F1 (Apple/WB) 3,732 (+71) theaters, Fri $6.9M (-72%) Sat $10.6M Sun $8.5M 3-day $26M (-54%), Total $109.5M/Wk 2
3. How to Train Your Dragon (Uni) 3,714 (-413) theaters, Fri $2.9M (-50%) Sat $4.6M Sun $3.5M 3-day $11M (-44%), Total $224M/Wk 4
4. Elio (Dis) 3,235 (-515) theaters, Fri $1.5M (-53%) Sat $2.4M Sun $1.8M 3-day $5.7M (-45%), Total $55M/Wk 3
5. 28 Years Later (Sony) 2,917 (-527) theaters, Fri $1.15M (-63%) Sat $1.9M Sun $1.5M 3-day $4.6M (-53%), Total $60.2M/Wk 3
6. Lilo & Stitch (Dis) 2,560 (-340) theaters, Fri $1M (-52%) Sat $1.6M Sun $1.2M 3-day $3.8M (-44%), Total $408.5M/Wk 7
6. M3GAN 2.0 (Uni) 3,133 (+21) theaters, Fri $930K (-80%) Sat $1.69M Sun $1.1M 3-day $3.8M (-63%), Total $18.55M/Wk 2
8. Mission: Impossible – Final Reckoning (Par) 1,545 (-612) theaters Fri $850K (-25%) Sat $1M Sun $805K 3-day $2.73M (-34%), Total $191.1M/Wk 7
9. Materialists (A24) 1,027 (-904) theaters, Fri $354K (-63%) Sat $567K Sun $425K 3-day $1.34M (-55%), Total $33.5M/Wk 4
The Dakota Johnson-Chris Evans-Pedro Pascal movie has passed the lifetime gross of 2009 summer arthouse comedy, 500 Days of Summer, which did $32.3M.
10. This Is Spinal Tap (re) (Fath) 1,015 theaters, Sat $431K, Sun $500K, 2-day $931K/Wk 1
Notables:
Sardaar Ji 3 (WHS) 125 (-19) theaters, Fri $220K, Sat $290K Sun $214K 3-day $724K (-31%), Total $2.8M/Wk 2