Warner Bros’ vibrancy at the weekend box office with original fare continues with its tenth No. 1 title of 2025, Weapons, which is expected to hit $42.5M stateside and a $70M global win. Given the A- CinemaScore, the multiple on this will be massive ala Sinners (5.8x opening) and Get Out (5.3x). Weapons was always bound to be director Zach Cregger’s biggest opening at the box office. With Weapons, the Artists First and CAA-repped filmmaker is a new, dependable fresh voice for edgy commercial fare on the big screen. Weapons was made at the Richard Brener-run New Line, with the Michael De Luca and Pam Abdy administration continuing to position original fare to mainstream audiences. Gotta give ’em all props.

Weapons is Warner’s seventh No. 1 opening title YTD, but it’s tenth at No. 1 (when you count second No. 1 weekend wins for Superman, Minecraft Movie and Sinners).

Meanwhile, Disney’s Freakier Friday has eased to $29M domestic, with a $45M global start. OMG, what happened? Essentially, just like horror films, female-driven films can be front-loaded as well. Even in some overseas markets like UK, Disney saw a front-loadedness with Freakier Friday; essentially, women made their way to watch it on Friday, of course. Still, at its production cost level of $45M, especially for a revived property, that’s a very respectable start for the Lindsay Lohan and Jamie Lee Curtis film. And like we said before, hello, it’s a pure comedy and not a hybrid comedy like Deadpool & Wolverine or Bad Boys 3 and 4. Hands down, it’s the biggest opening for Lohan at the domestic B.O., besting 2004’s Mean Girls ($24.4M).

But there is something to be said that Weapons could have stolen some female audience away from Freakier Friday: While the latter was massive with women over 25 at 52% (vs. Weapons’ 24%), it pulled in 19% under 25, a figure very similar to Weapons’ women under 25 at 18%. Slightly more under 25 females went with a group of friends (one to five more) to Freakier Friday (50%) than Weapons (46%).

EntTelligence reports that the attendance on Weapons to Freakier Friday was 2.8M to 2.2M. In terms of premium ticket attendance, the Cregger film grabbed 61% to the Lohan-Curtis title which was 27%.

Imax delivered $8.1M worldwide, $6.2M alone from Canada and U.S. on the Cregger movie, the latter fueling 15% of the weekend stateside. Props to actress Julia Garner: She’s got two movies in the top 3 with Weapons and Fantastic Four: First Steps, the latter in which she plays Silver Surfer.

Ala The Substance, the Weapons memes are in full force across social. Here’s a few from X:

The marketing m.o. of Freakier Friday‘s campaign was to lean into nostalgia and pent-up demand 22 years after the 2003 title, thus spurring a cultural moviegoing moment for millennials. There was also the motif of ‘It Could Happen to You’ whereby the campaign showcased relatable situations and humor that come from the multigenerational story via digital/social/influencers to build interest outside core fans. Where possible, publicity, content and announcements were aligned to land on Fridays and aimed for a surprising and freaky twist tied to each of these moments.

Curtis and Lohan fired up the campaign a year ago at D23 with an appearance and first tease. Some of the integrated marketing stunts included the Kardashians on Hulu, where Khloe Kardashian and Kris Jenner swapped bodies.

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On Jeopardy, there was a ‘Jamie Lee Curtis & Her Movies’ category with a Freaky Friday clue and custom Freaky Fridays in History category. Zombies 4 and Descendants also had custom content.

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On YouTube, there was a Movie Surfers Behind the Scenes’ archive episode featuring the 2003 movie with BTS moments.

The Pink Slip band from the 2003 film resurfaced with a surprise performance at Disneyland Resort and the Purple Carpet World Premiere at the El Capitan in Hollywood, performing ditties from the 2003 movie, ‘Take Me Away’ and ‘Ultimate’.

Energizing influencers, Disney had talent visit Meta and Google HQs for exclusive content capture for Facebook, Instagram and YouTube. In LA, over 30 creators were invited for a Freakier Friday experience that had a double-decker bus stopping at iconic movie landmarks, concluding at the world premiere. There were also surprise talent drop-ins from Curtis, Manny Jacinto, Chad Michael Murray, Julia Bitters and Sophia Hammons. Influencers were also invited to Disney Studios Lot for trailer and talent meet.

Comscore reports a $131M weekend which is +6% from last weekend, but -18% from a year ago when Alien Romulus posted a $42M No. 1 opening, but there was also full strength from No. 2, Deadpool & Wolverine‘s fourth $30M weekend, and Sony’s It Ends With Us $23.8M third weekend. Year to date for Jan. 1-Aug. 10 the domestic B.O. stands at $5.6 billion, +8% from 2024 at the same point in time, but 23% behind pre-Covid 2019 which was at $7.2 billion.

This summer is at $3.26 billion, +3% over last year. Looks like we’re not going to clock $4 billion, but still, business is good. Sans a major tentpole like Beetlejuice Beetlejuice, which grossed $294M domestic, September will be fearfully light.

via Deadline