Thank to the legs on Christmas holdovers Avatar: The Way of Water and Puss in Boots: The Last Wish, and M3GAN running to $73.2M, the 2023 box office is surging to an estimated $514.7M for the Jan. 1-Jan. 22 period, +39% over last year, which was at $370M per box office sources.
Avatar 2 landed a sixth weekend of $19.7M, which could get it to become the 7th-best sixth frame ever (a detailed record which the first Avatar holds at $34.9M). A year ago at this time, it was Spider-Man: No Way Home, which was leading the chart in its sixth weekend with a take of $14M. On the high end, the 20th Century Studios/Disney/Lightstorm title gets to $597.9M today, and hits $2.024 billion worldwide. On the global side, that’s still the 6th-highest grossing title ever, under Avengers: Infinity War ($2.05 billion). Friday was $4.6M, -34%. Imax counted $8.9M WW this weekend, 11.7% of the global weekend total, for a $227M global gross on the sequel, soaring past The Force Awakens to become the second-highest grossing Imax movie ever. US/Canada Imax theaters made $2.9M, repping close to 15% of the weekend’s ticket sales, for a running total of $79.4m.
Puss in Boots 2 in weekend 5 is at $11.5M, -21%, for a running total of $126.4M. That cume is now only 5% off from where Sing 2 was at the same point in time a year ago.
Sony’s Nicholas D. Johnson-Will Merrick movie Missing is filing in the high single digits with $9.3M, after a $3.4M Friday (that includes previews) and $3.6M Saturday. While Searching had a different type of launch back in 2018, then going wide over Labor Day weekend, Missing made more than that second weekend expansion of the Aneesh Chaganty directed/written thriller. Critics gave Missing an 82% fresh score on Rotten Tomatoes, while audiences graded it a B with CinemaScore and 81% positive/60% recommend on Comscore/Screen Engine’s PostTrak. Mostly women showed up, with 48% between 25-44. Diversity demos were 30% Caucasian, 26% Hispanic and Latino, 24% Black, and 20% Asian/other. The thriller played on the coasts and the South, with NY and LA owning six of the top ten runs.
Missing social media core awareness levels were tracking 8% over thriller norms at 114.8M across Facebook, Twitter, YouTube, heavily on Instagram, and vigorously fan boosted on TikTok, according to RelishMix. Additional organic viral views on TikTok were running at 217M views, days before opening, now adding 18M views daily for #missingmovie, filled with review spots from screening in several markets. Pic’s star Storm Reid stoked her near-3M social media followers, as did Euphoria‘s Nia Long, who also stars and has 9.5M followers.
Universal/Atomic Monster/Blumhouse’s third weekend of M3GAN is looking at $9.1M over the three days.
Sony’s A Man Called Otto‘s fourth weekend is $9M, -30%, for a running total of $35.3M. Industry domestic outlook for the Tom Hanks drama is around $55M.
There is another wide release for the weekend, not just Missing, and it’s Crunchyroll’s The Time I Got Reincarnated as a Slime The Movie: Scarlet Bond. Including Thursday previews, day one came in at $697,7K at 1,468 locations. Weekend outlook is $1.459M. Pic is is based on the best-selling light novel, written by Fuse and illustrated by Mitz Vah, and the fantasy adventure anime series That Time I Got Reincarnated as a Slime. The series follows Mikami Satoru, an average 37-year-old who dies and is reincarnated as the most unremarkable creature imaginable—a slime. Initially, things are pretty grim. He’s blind, deaf, and weak. But by combining his two special abilities, “Predator” and “Great Sage,” the newly named Rimuru Tempest will use his blobby powers to gain friends and foes alike in a diverse new world.
The stand-alone story takes place following the ending of Season 2 of the anime series, currently streaming on Crunchyroll. In the movie, a long-running conspiracy is swirling over a mysterious power wielded by the Queen in Raja, a small country west of Tempest. When a slime who evolved into a Demon Lord named Rimuru Tempest crosses paths with Hiiro, a survivor of the Ogre race, an incredible adventure packed with new characters begins. The power of bonds are put to the test.
PostTrak exits were only 77% positive, with a 58% recommend. Guys, as is standard for anime, showed up at 75%, with 78% between 18-34. Diversity demos were 34% Caucasian, 28% Latino and Hispanic, 14% Black and 24% Asian/other. The movie played best in the West along with the South, where nine of the top ten runs came from.
Chart is updated with Sunday numbers
1.) Avatar 2 (Dis) 3,790 (-255) theaters Fri $4.6M (-34%) Sat $9.3M Sun $5.7M 3-day $19.7M (-40%), Total $597.9M /Wk 6
2.) Puss in in Boots 2 (Uni) 3,611 (-76) theaters Fri $2.75M (-10%) Sat $5.4M Sun $3.2M 3-day $11.5M (-21%)/Total $126.4M/Wk 5
3.) Missing (Sony) 3.025 theaters, Fri $3.4M, Sat $3.6M Sun $2.1M 3-day $9.3M/Wk 1
4.) M3GAN (Uni) 3,628 (+23) theaters Fri $2.6M (-46%)3-day $9.1M (-50%) Total $72.6M /Wk 3
5.) A Man Called Otto (Sony) 3,802 theaters, Fri $2.7M (-35%), Sat $3.8M Sun $2.4M, 3-day $9M (-30%)/Total $35.3M/Wk 4
6.) Plane (LG) 3,060 theaters (+37%), Fri $1.56M (-56%) Sat $2.3M Sun $1.3M 3-day $5.3M (-50%), Total $19.5M/Wk 2
7.) House Party (NL) 1,400 theaters, Fri $515K (-63%), $760K, Sun $500K 3-day $1.77M (-55%), Total $7.1M/Wk 2
8.) That Time I Got…(Crunchyroll), 1,468 theaters, Fri $697,7K, Sat $507,5K Sun $250K 3-day $1.459M/Wk 1
9.) Wakanda Forever (Dis) 1,525 (-385) theaters Fri $335K (-36%) Sat $658K Sun $405K 3-day $1.39M (-43%), Total $451.8M/ Wk 11
10) The Whale (A24) 1,591 (+91) theaters Fri $360,9K (-14%) Sat $541,3K Sun $378,9K 3 day $1.28M (-15%) Total $13.1M/Wk 7