Marvel Studios‘ Captain America: Brave New World came in slightly better on Saturday with $27.5M from what we saw last night; this is from the extra ticket sales that roll into Comscore overnight. Rivals firmly believe that we have the first $100M opener on hand for 2025’s domestic B.O., and Disney believes that as well. Global opening is at $192.4M which is roughly $2M higher than where Nancy and I spotted it.
For a B- CinemaScore MCU movie — a $100M opening? We’ll take it. Very good job, Disney.
Box office stat firm EntTelligence says 5.7M people went to see Captain America: Brave New World over the 3-day ($88.5M) off average ticket prices of $15.17 (general) and $18.60 (general PDF). In regards to Saturday’s business, 51% of the crowd went to see Brave New World before 5PM.
Brave New World‘s opening is the fourth biggest Presidents Day weekend ever giving the MCU all four of the top openings: Black Panther ($242M), Deadpool ($152M) and Ant-Man and the Wasp: Quantumania ($120M). Brave New World is the 35th consecutive Marvel Cinematic Universe movie to open at No. 1 at the domestic box office.
One thing that’s certain about Disney, even though this Captain America may not have been widely loved as other MCU movies, the studio knew they had a tentpole and spent on it. They didn’t underspend like some other studios might when they see a B- CinemaScore coming. iSpot shows that Disney spent around $22M in linear spot ads that pulled in 926M household TV impressions.
The Brave New World campaign centered around the MCU journey of Anthony Mackie’s Sam Wilson, while highlighting military appreciation, Harrison Ford’s appearance, and of course, Red Hulk.
The top networks by impressions were ESPN, ABC, CBS, Fox and NBC with Brave New World ads running during NFL, College football, ESPN SportsCenter, the Super Bowl Pregame and Dick Clark’s New Year’s Rockin Eve.
Brave New World cross-promotions included Tide ($8 million), which developed a unique spot centered around the idea that superhero action may cause messes, so civilians in the MCU may experience “collateral stains.” Tide hosted a “Collateral Stains Screening” in NYC where attendees were among the first to see the film. The catch? The audience watched the movie all while experiencing stains as if they were on the periphery of the action. After the 4D experience, guests went home with Tide products to clean their clothes.
Microsoft Copilot ($693K) had a custom spot with star Danny Ramirez where his character, Falcon, utilizes the MS device to level up his wing designs.
Other cross-promotions were McDonald’s ($1.3 million), American Family Insurance ($127K) and Barbasol ($9K). Per Tubular Labs, Marvel-published YouTube videos for Captain America: Brave New World have garnered 115 million views since last year.
Peloton was another promo partner for the film, the exercise cycle brand encouraging its members and fans to “Train Like a Superhero.” Themed rides and classes programmed around the film release capped off with a live ride at Peloton’s NYC studio with Mackie. A GMC custom clip spot showcased the Hummer EV featured in the film. Top Golf also hosted a Block Party experience at all venues Feb. 1 – April 13 including a national in-venue sweepstakes, limited menu items and an enhanced golf experience.
There were myriad stunts for social, i.e. a drone show at Paris Disneyland.
Other stats on Captain…Imax screens at around 400 delivered 10.4% of the 3-day business with $9.2M through EOD today; $10.5M running total through Monday. PLFs and Imax combined are driving 37% of business. AMC Disney Springs in Orlando is still the top venue with over $172K.
The Sony distributed StudioCanal Paddington in Peru is a tad higher from where we spotted it last night at $4.2M on Saturday for a $13M 3-day, $16M 4-day.
Total weekend for four day for all movies is figured at $178.2M, +89% over the same period a year ago when Paramount’s Bob Marley: One Love led the weekend with a $33.6M.
Sunday reported figures:
1.) Captain America: Brave New World (Dis) 4,105 theaters, Fri $40M, Sat $27.5M Sun $21M Mon $11.5M 3-day $88.5M, 4-day $100M/Wk 1
2.) Paddington in Peru (Sony) 3,890 theaters, Fri $5.1M Sat $4.2M Sun $3.6M Mon $3M 3-day $13M, 4-day $16M/Wk 1
3.) Dog Man (Dis) 3,334 (-553) theaters, Fri $2.77M (-15%) Sat $3.75M Sun $3.1M Mon $2.7M 3-day $9.7M (-30%), 4-day $12.5M, Total $69.5M/Wk 3
4.) Heart Eyes (Sony) 3,102 theaters, Fri $4.9M (+33%) Sat $3M Sun $2.1M Mon $1.1M 3-day $10M (+20%) 4-day $11.1M, Total $22.6M/Wk 2
5.) Ne Zha 2 (CMC) 660 theaters, Fri $3.1M Sat $2.3M Sun $1.8M Mon $1M 3-day $7.3M 4-day $8.3M, Wk 1
6.) Mufasa (Dis) 2,240 (-705) theaters, Fri $1.5M (+46%) Sat $1.5M Sun $1.1M Mon $1.1M 3-day $4.1M (+3%) 4-day $5.26M, Total $241.8M /Wk 9
7.) Love Hurts (Uni) 3,055 theaters Fri $1.97M (-25%) Sat $1.3M Sun $1M Mon $630K 3-day $4.37M (-25%) 4-day $5M, Total $12.9M/Wk 2
8.) One of Them Days (Tri-Star/Sony) 1,357 (-694) locations, Fri 1.2M (+26%) Sat $1M Sun $685K Mon $340K 3-day $2.97M (+4%) 4-day $3.3M, Total $43.8M/Wk 5.
9.) Companion (NL/WB) 1,062 (-2,223) theaters, Fri $770K (-27%) Sat $610K Sun $490K Mon $320K 3-day $1.87M (-38%), 4-day $2.19M, Total $19.08M/Wk
10.) Chhhaava (Yash) 497 theaters, Fri $500K Sat $700K Sun $590K Mon $330K 3-day $1.8M, 4-day $2.1M/Wk 1